Elena Sabay Entuna
Healthcare Executive | Curriculum Coordinator | Business Development Leader
Cell: 815.630.7808
Professional Summary
A strategic marketing executive with over 20 years of success in business development, curriculum design, and educational leadership. As Co-founder and CMO of Avygo CV LLC, I drive market expansion for a pioneering Spanish-first EdTech platform, reaching 42 million Spanish speakers in the US. My expertise includes brand positioning, go-to-market strategies, and building scalable educational businesses from inception to profitability. I have a proven track record in healthcare education marketing and driving enrollment growth.
Current Leadership Role in EdTech Innovation
CHIEF MARKETING OFFICER & CO-FOUNDER
Avygo CV LLC, Remote
June 2025 - Present
- Co-founded innovative Spanish-first EdTech company targeting 42 million Spanish-speaking adults in the United States
- Lead comprehensive go-to-market strategy for MVP launch, including brand development and multi-channel marketing campaigns
- Establish affiliate partnerships with industry leaders including Simple Nursing and LegalShield
- Lead market research and competitive analysis to identify growth opportunities in Latino adult education
- Collaborate on investor pitch development and seed funding strategy targeting $150,000 equity round
Executive Leadership in Healthcare Education
2004 TO MAY 28, 2025
CEO - OWNER / CURRICULUM COORDINATOR / Administrator / MARKETING AND SALES DIRECTOR / STUDENT AFFAIRS DIRECTOR
GENESIS HEALTHCARE INSTITUTE, ROMEOVILLE, IL 60446 (Closed)
Executive Leadership
- Executive functions and decisions regarding the company's operation.
- Coordinates with the Dean of Nursing regarding the nursing program.
- Coordinates with the faculty of the allied health courses (Medical Assisting Program, Patient Care Tech Program, Phlebotomy and EKG Technician, Medical Billing and Coding,).
Government Relations
- Coordinates with government institutions: IBHE, IDPH, IL Workforce Agencies, IDFPR, VA and WCCC, including the National Licensure Agency - AMCA
- Manages continuing education and seminars sponsored by GHI
- Assists GHI graduates in job employment
Strategic Partnerships
- Liaise with different medical agencies, hospitals, doctor clinics, laboratories, immediate care facilities, nursing homes, home care agencies, assisted living facilities, secondary schools, colleges and universities.
- Responsible for the marketing and sales functions of the school.
Academic & Administrative
- Assists in the administrative and financial functions (forecasting / budgeting) for the school.
- Student affairs and counseling.
- Instructor of pre-requisite Practical Nursing program. Medical Assisting Program instructor.
- Coordinates curriculum implementation with allied health faculty.
Business Development & Healthcare Operations
2003 TO 2004
VICE-PRESIDENT - OWNER / Business Development Director
RAVENS HEALTHCARE SERVICES AND TRAINING CENTER
BOLINGBROOK, IL 60440
- Executive functions and decisions regarding the company's operation.
- Coordinates with the Dean of Nursing regarding the nursing program.
- Coordinates with the faculty of the allied health courses (Medical Assisting Program, Patient Care Tech Program, Phlebotomy and EKG Technician, Medical Billing and Coding,).
- Coordinates with government institutions: IBHE, IDPH, IL Workforce Agencies, IDFPR, VA, WCCC, including the National Licensure Agency - AMCA
JULY 2003 – NOVEMBER 2003
COMMUNITY RELATIONS DIRECTOR
GLENVIEW REHAB AND NURSING CENTER, JOLIET, IL 60403
- Reports directly to the administrator.
- Responsible for the marketing and sales functions of the facility.
- Procure residents and clients for the facility.
- Coordinates with social workers, discharge officers, director of nursing, admission supervisors, doctors of hospitals, clinics, rehab centers, nursing homes and other healthcare agencies. Handles the processing of doctors' referrals endorsed to Glenview.
Clinical Healthcare Experience
1
NOVEMBER 2003 – 2004 (PART-TIME)
CERTIFIED NURSING ASSISTANT
DEERBROOK LONG-TERM CARE, JOLIET, IL 60403
- Nursing assistant's responsibilities.
- Primary provides excellent care service to the residents and patients within the scope of my CNA functions.
2
DECEMBER 2002 – JUNE 2003
CERTIFIED NURSING ASSISTANT
PROVENA ST. JOSEPH HOSPITAL, JOLIET, IL
SALEM VILLAGE NURSING HOME AND REHAB CENTER, JOLIET, IL
- Nursing assistant's responsibilities.
- Primary provides excellent care service to the residents and patients within the scope of my CNA functions
- Assists in the admission on the Medicare floor.
Pharmaceutical & Market Research Excellence
GLAXO-SMITHKLINE PHILIPPINES, INC. – PHILIPPINES
01
2000 – JUNE 2001
ADMINISTRATIVE ASSISTANT TO THE VP-PHARMACEUTICAL ETHICAL BUSINESS
- Provides administrative functions to 3 regional directors and 750 medical representatives.
- Team member of the market research projects / product of GlaxoSmithKline like the GSK global awarded project to Glaxo Philippines. (Valtrex).
- Coordinates with advertising companies and local talents, actors for GSK's product endorsements.
- Collects and disseminates reports on marketing strategies, expenditures and budget to product and training managers for the corporate ethical and pharmaceutical management meetings.
- Manage department expenditures, forecast reports, correspondence, appointments, travel arrangements, follow-ups with MDs, patients, drug stores, and distributors. Filing and archiving. Preparation of presentation materials for VP for international conventions and meetings.
02
1998 - 2000
ADMINISTRATIVE ASSISTANT TO THE NUTRACEUTICALS DIRECTOR
Provides administrative functions to the directors.
03
1991 - 1997
ADMINISTRATIVE ASSISTANT TO THE MARKET RESEARCH DIRECTOR
Provides administrative functions to the directors.
Market Research & Data Analysis Expertise
1997-1998
MARKET RESEARCH ASSISTANT
GLAXO-SMITHKLINE PHILIPPINES, INC. – PHILIPPINES
- Trains interviewers and district managers for project studies.
- Evaluate research briefs for questionnaires. Involved in the market planning activities of projects. Analyze and interpret data tables, brand mapping of products for sales price strategies and market planning. Pretest questionnaires for sample data group, evaluation and spot checks hired research agencies for national product studies.
- Coordinates with pharmacies for data gathering to measure GSK sales.
1989-1997
ADMINISTRATIVE OFFICER
DYNASOFT INTERNATIONAL, INC. – PHILIPPINES
- Reports directly to VP-Finance.
- Administrative functions and recruitment of computer programmers for international deployment to Singapore and United States. Prepares foreign employment documentation (visa, passport).
1987-1989
MARKETING ASSISTANT
PAZ AND COMPANY INTERNATIONAL, INC. - PHILIPPINES
- Reports directly to Research and Marketing Director.
- Negotiate with prawn owners. Handles data on prices, demand and supply for export.
1986-1987
FACULTY
ST. SCHOLASTICA'S ACADEMY | UNIVERSITY OF ST. LA SALLE - PHILIPPINES
- Instructor Economics (High School) and Marketing Management Principles (College level).
- Student counselling
Education & Professional Certifications
2010
MEDICAL BILLING AND CODING (MBCS), GENESIS HEALTHCARE INSTITUTE, ROMEOVILLE, IL
MEDICAL ASSISTANT (CMAAC), GENESIS HEALTHCARE INSTITUTE, ROMEOVILLE, IL
2002
CERTIFIED NURSING ASSISTANT, SAMLAND TRAINING CENTER, BOLINGBROOK, IL
1986
POSTGRADUATE – SECONDARY EDUCATION
UNIVERSITY OF WEST NEGROS, PHILIPPINES
1985
BACHELOR OF SCIENCE MAJOR IN MARKETING MANAGEMENT
BACHELOR OF SCIENCE MAJOR IN ECONOMICS
UNIVERSITY OF LA SALLE, PHILIPPINES
- SCHOLAR / DEAN'S LIST
- PRESIDENT OF LIACOM – DOUBLE MAJORS SCHOOL ORGANIZATION
1978-1981
SECONDARY / HIGH SCHOOL
ST. SCHOLASTICA'S ACADEMY, PHILIPPINES
• WITH HONORS
Skills & Achievements
Technical Skills
Computer literate in Schoology program and windows programs like access and forecasting S700
Recognition
GSK quality circle best presentor April 1992
Academic Excellence
Graduate Bachelor of double majors with honors
Clinical Proficiency
CNA and CMAAC Skills efficient
Industry Awards
Loyalty Awardee GlaxoSmithKline; Part of the Market Research Group / winner of the "Leading with Choice Project – VALTREX" funded by GSK UK
Leadership Role
Director position Legal Shield
Professional Development & Training
TRAINING AND SEMINARS
Leadership & Management
- Seven Habits for Highly Effective People IV
- How to say it II
- Teambuilding
- Team Excellence The Best Comes Alive
- Total Quality Management (ISO 9002)
- Stress Management / Applied Family Values
- Quality Builders Meeting
- Problem Solving Action Planning
- Personal Growth and Career Development
- Secretary Enrichment Workshop
Customer Service
- Telephone Courtesy
- Service Plus: Valuing Customers
Technical & Analytical
- Windows-based programs training
- How to Read PPI / PHPA / PMDI / IMS+
- 5-Year Forecasting Using S700
- SPSS (Statistical Package for Social Sciences / Brand Mapping)
- IMS Access
- Basic Statistics Using SAS / Strat Software
- 5 S Training
- Focus Group Discussion
Healthcare Specific
- CPR / De-escalation Training (Assaultive Patients)
Let's Connect
With over two decades of experience in healthcare administration, curriculum development, and business leadership, I bring a unique combination of clinical expertise and executive management skills to drive organizational success.