A strategic marketing executive with over 20 years of success in business development, curriculum design, and educational leadership. As Co-founder and CMO of Avygo CV LLC, I drive market expansion for a pioneering Spanish-first EdTech platform, reaching 42 million Spanish speakers in the US. My expertise includes brand positioning, go-to-market strategies, and building scalable educational businesses from inception to profitability. I have a proven track record in healthcare education marketing and driving enrollment growth.
Avygo CV LLC, Remote
June 2025 - Present
- Co-founded innovative Spanish-first EdTech company targeting 42 million Spanish-speaking adults in the United States
- Lead comprehensive go-to-market strategy for MVP launch, including brand development and multi-channel marketing campaigns
- Establish affiliate partnerships with industry leaders including Simple Nursing and LegalShield
- Lead market research and competitive analysis to identify growth opportunities in Latino adult education
- Collaborate on investor pitch development and seed funding strategy targeting $150,000 equity round
- Executive functions and decisions regarding the company's operation.
- Coordinates with the Dean of Nursing regarding the nursing program.
- Coordinates with the faculty of the allied health courses (Medical Assisting Program, Patient Care Tech Program, Phlebotomy and EKG Technician, Medical Billing and Coding,).
- Coordinates with government institutions: IBHE, IDPH, IL Workforce Agencies, IDFPR, VA and WCCC, including the National Licensure Agency - AMCA
- Manages continuing education and seminars sponsored by GHI
- Assists GHI graduates in job employment
- Liaise with different medical agencies, hospitals, doctor clinics, laboratories, immediate care facilities, nursing homes, home care agencies, assisted living facilities, secondary schools, colleges and universities.
- Responsible for the marketing and sales functions of the school.
- Assists in the administrative and financial functions (forecasting / budgeting) for the school.
- Student affairs and counseling.
- Instructor of pre-requisite Practical Nursing program. Medical Assisting Program instructor.
- Coordinates curriculum implementation with allied health faculty.
RAVENS HEALTHCARE SERVICES AND TRAINING CENTER
BOLINGBROOK, IL 60440
- Executive functions and decisions regarding the company's operation.
- Coordinates with the Dean of Nursing regarding the nursing program.
- Coordinates with the faculty of the allied health courses (Medical Assisting Program, Patient Care Tech Program, Phlebotomy and EKG Technician, Medical Billing and Coding,).
- Coordinates with government institutions: IBHE, IDPH, IL Workforce Agencies, IDFPR, VA, WCCC, including the National Licensure Agency - AMCA
GLENVIEW REHAB AND NURSING CENTER, JOLIET, IL 60403
- Reports directly to the administrator.
- Responsible for the marketing and sales functions of the facility.
- Procure residents and clients for the facility.
- Coordinates with social workers, discharge officers, director of nursing, admission supervisors, doctors of hospitals, clinics, rehab centers, nursing homes and other healthcare agencies. Handles the processing of doctors' referrals endorsed to Glenview.
DEERBROOK LONG-TERM CARE, JOLIET, IL 60403
- Nursing assistant's responsibilities.
- Primary provides excellent care service to the residents and patients within the scope of my CNA functions.
PROVENA ST. JOSEPH HOSPITAL, JOLIET, IL
SALEM VILLAGE NURSING HOME AND REHAB CENTER, JOLIET, IL
- Nursing assistant's responsibilities.
- Primary provides excellent care service to the residents and patients within the scope of my CNA functions
- Assists in the admission on the Medicare floor.
- Provides administrative functions to 3 regional directors and 750 medical representatives.
- Team member of the market research projects / product of GlaxoSmithKline like the GSK global awarded project to Glaxo Philippines. (Valtrex).
- Coordinates with advertising companies and local talents, actors for GSK's product endorsements.
- Collects and disseminates reports on marketing strategies, expenditures and budget to product and training managers for the corporate ethical and pharmaceutical management meetings.
- Manage department expenditures, forecast reports, correspondence, appointments, travel arrangements, follow-ups with MDs, patients, drug stores, and distributors. Filing and archiving. Preparation of presentation materials for VP for international conventions and meetings.
Provides administrative functions to the directors.
Provides administrative functions to the directors.
GLAXO-SMITHKLINE PHILIPPINES, INC. – PHILIPPINES
- Trains interviewers and district managers for project studies.
- Evaluate research briefs for questionnaires. Involved in the market planning activities of projects. Analyze and interpret data tables, brand mapping of products for sales price strategies and market planning. Pretest questionnaires for sample data group, evaluation and spot checks hired research agencies for national product studies.
- Coordinates with pharmacies for data gathering to measure GSK sales.
DYNASOFT INTERNATIONAL, INC. – PHILIPPINES
- Reports directly to VP-Finance.
- Administrative functions and recruitment of computer programmers for international deployment to Singapore and United States. Prepares foreign employment documentation (visa, passport).
PAZ AND COMPANY INTERNATIONAL, INC. - PHILIPPINES
- Reports directly to Research and Marketing Director.
- Negotiate with prawn owners. Handles data on prices, demand and supply for export.
ST. SCHOLASTICA'S ACADEMY | UNIVERSITY OF ST. LA SALLE - PHILIPPINES
- Instructor Economics (High School) and Marketing Management Principles (College level).
- Student counselling
MEDICAL BILLING AND CODING (MBCS), GENESIS HEALTHCARE INSTITUTE, ROMEOVILLE, IL
MEDICAL ASSISTANT (CMAAC), GENESIS HEALTHCARE INSTITUTE, ROMEOVILLE, IL
CERTIFIED NURSING ASSISTANT, SAMLAND TRAINING CENTER, BOLINGBROOK, IL
POSTGRADUATE – SECONDARY EDUCATION
UNIVERSITY OF WEST NEGROS, PHILIPPINES
BACHELOR OF SCIENCE MAJOR IN MARKETING MANAGEMENT
BACHELOR OF SCIENCE MAJOR IN ECONOMICS
UNIVERSITY OF LA SALLE, PHILIPPINES
- SCHOLAR / DEAN'S LIST
- PRESIDENT OF LIACOM – DOUBLE MAJORS SCHOOL ORGANIZATION
SECONDARY / HIGH SCHOOL
ST. SCHOLASTICA'S ACADEMY, PHILIPPINES
• WITH HONORS
Computer literate in Schoology program and windows programs like access and forecasting S700
GSK quality circle best presentor April 1992
Graduate Bachelor of double majors with honors
CNA and CMAAC Skills efficient
Loyalty Awardee GlaxoSmithKline; Part of the Market Research Group / winner of the "Leading with Choice Project – VALTREX" funded by GSK UK
Director position Legal Shield
- Seven Habits for Highly Effective People IV
- How to say it II
- Teambuilding
- Team Excellence The Best Comes Alive
- Total Quality Management (ISO 9002)
- Stress Management / Applied Family Values
- Quality Builders Meeting
- Problem Solving Action Planning
- Personal Growth and Career Development
- Secretary Enrichment Workshop
- Telephone Courtesy
- Service Plus: Valuing Customers
- Windows-based programs training
- How to Read PPI / PHPA / PMDI / IMS+
- 5-Year Forecasting Using S700
- SPSS (Statistical Package for Social Sciences / Brand Mapping)
- IMS Access
- Basic Statistics Using SAS / Strat Software
- 5 S Training
- Focus Group Discussion
- CPR / De-escalation Training (Assaultive Patients)
With over two decades of experience in healthcare administration, curriculum development, and business leadership, I bring a unique combination of clinical expertise and executive management skills to drive organizational success.
Curriculum Coordinator | Business Development Leader